Share Joy.
UPlift People.
Scale Joy.
One shared mission. Two ways to create joy.
Book Joy through GoJoy.love and hire experienced facilitators for your own joyful event.
Give Joy through JOY-WORKS and support The UPliftment Programme’s nonprofit work.
20% of GoJoy.love profits supports The UPliftment Programme.
54,000+people uplifted since 2003
One shared mission
Why this movement matters now
Joy helps us meet a hard moment differently.
The Joy Movement responds to pressure and disconnection with practical experiences that help people pause, reconnect and remember what is possible.
The reality
South Africa is carrying a lot.
Economic pressure, uncertainty, violence, isolation and everyday stress affect families, schools, workplaces, caregivers and communities. In Q1 2026, more than four in ten young South Africans aged 15–34 were not in employment, education or training.
This is not a story without hope. It is a call for more spaces that strengthen connection, emotional skills, creativity and care. Context: Statistics South Africa ↗
What The Joy Movement does
We create room for joy to do real work.
Professionally facilitated Joy Sessions use creative movement, music, non-competitive play, mindfulness, connection exercises and practical JOY Tools. Sessions are tailored to the group’s age, culture and needs and support socio-emotional and mental wellness.
1
Book Joy through GoJoy.love
Bring a facilitated Joy Session to your team, school, family, organisation or community.
2
Give Joy through JOY-WORKS
Help The UPliftment Programme bring nonprofit Joy Sessions to hospitals, homes, schools and communities.
And the two pathways connect: 20% of GoJoy.love profits supports The UPliftment Programme.
What becomes possible
People leave with more than a happy memory.
Joy Sessions can create space to breathe and de-stress, renew energy and motivation, encourage mindfulness, support socio-emotional wellness and emotional intelligence, and give people practical JOY Tools they can carry into everyday life.
Breathe
Reset
Connect
Grow hope
Build belonging
Socio-emotional wellness
Emotional intelligence
Practical JOY Tools
Carry joy forward
The Joy Movement supports wellbeing and connection. It does not replace healthcare, counselling or therapy. Explore The UP’s approach ↗
Ready to help create more joy?
Joy Creates
Wins for All
When you book a joyful, uplifting session, you create a positive experience for your team, family, friends or community. You also help us scale joy further.
20% of profits support joy in underrepresented communities, hospitals and homes.
People
experience joy.
Communities
receive support.
Joy reaches
further.
Book joy or help give joy
Two Ways to Take Part
Choose the way that works for you.
Book a
Joy Session
Bring connection, energy and upliftment to your team, workplace, school, family, friends, organisation or community.
Help Joy
Keep Showing Up
Join JOY-WORKS and help bring socio-emotional wellness, connection and joy to schools, hospitals, homes and communities across South Africa.
54,000+